Safari Boxing Gets a Knockout Upgrade

Luke, the founder of Safari Boxing, wanted to inject a powerful dose of African adventure into his existing logo. He envisioned a design that captured the essence of a thrilling safari, complete with a rugged jeep traversing the vast landscape.

Our design team rose to the challenge, transforming Luke's original logo into a triumphant image. We incorporated a sturdy jeep, evoking the spirit of exploration, and a blazing safari sun, casting a warm glow on the scene. To complement the theme, we selected a font reminiscent of the wilderness, reminiscent of the of the Safari an its untamed beauty.

The final touch? Integrating a pair of boxing gloves within a symbolic ring rope, perfectly blending the thrill of the hunt with the power of the sport.

The result: a logo that embodies the essence of Safari Boxing, ready to take on any challenge with unbridled enthusiasm.

1

Luke's vision for a second logo aimed to seamlessly integrate the "Big 5" – lion, elephant, buffalo, rhino, and cheetah – into the established Safari Boxing theme. As Luke emphasized, these magnificent creatures are not just iconic symbols of Africa, but also represent the importance of conservation efforts.

Our design team embarked on a new creative journey. We began by sketching the outline of Africa, a powerful visual representation of Luke's vision. Next, we meticulously brought the Big 5 to life, carefully capturing the essence of each animal through detailed illustrations. To ensure thematic consistency, we incorporated the same captivating font and the blazing safari sun, forging a unified visual identity.

The final logo stands as a testament to both the power of the Big 5 and the unwavering spirit of Safari Boxing. It's a powerful symbol that celebrates the beauty of Africa, the importance of conservation, and the unwavering dedication to excellence within the world of boxing.

2

The new logos were a knockout success, warmly embraced by Luke and the entire Safari Boxing community. December 2022 marked the completion of the project, and the visual transformation mirrored the remarkable growth of the organization. Membership numbers soared, and a team of dedicated fighters emerged, racking up victories in multiple competitions. It all started with a driving passion, and a logo that perfectly captured the essence of the dream.

Client

LJ Liederman

Release Date

Dec 2022

Job Description

Rebrand & Logo

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