LFS Forestry Ltd is a company specializing in forest services in Taranaki, Whanganui, and surrounding areas. They offer a comprehensive range of services to ensure you get the most out of your forestry investment, from planting and tending trees to harvesting. Their team consists of highly qualified professionals, all members of the New Zealand Institute of Forestry, providing expert advice and trustworthy for  forestry services they provide.

LFS Forestry Ltd., a name with reliability in the forestry industry, was due for a makeover. Their logo, a simple pine tree with the company name, did the job, but it wasn't exactly capturing the dynamic spirit of their team. Asking theDABteam, to design a new logo.

Sandy, from LFS Forestry, approached theDABteam with a vision: to ditch the static pine and inject some "graphic" energy. Her idea? A stick figure in a 4x4, chainsaw in hand, playfully chasing after some trees. theDABteam  – a little different, perhaps, but diffinitly  undeniably memorable.

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Taking Sandy's concept and running with it, theDABteam crafted a logo that was both playful and powerful. First they add legs and a mouth to LFS old pine tree, fleeing in fear, Then added two more to give more excitement to the chase. Then adding a stick figure behind the wheel of a rugged 4x4, chainsaw held high. It was a perfect representation of LFS Forestry's can-do attitude and unwavering commitment to the job.

"We loved it," beamed Sandy. "It's even better than we imagined! It has this energy to it, a real sense of what we're all about."

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The new logo is more than just a visual upgrade; it's a symbol of LFS Forestry's evolution. It's a testament to their ability to embrace change while staying true to their roots. So, the next time you see a determined figure chasing trees in a 4x4, you'll know exactly who's behind the wheel: the driven team at LFS Forestry Ltd., ready to tackle any challenge with a smile.

Client

LFS Forestry Ltd

Release Date

Nov 2023

Job Description

Rebranding

Other Project